[SPEAKING SAMPLE] TASK 2 ADVERTISEMENT

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Describe an interesting advertisement that you have seen. You should say:
• where you saw it
• what it was about
• why you think it was an interesting advertisement.

Sample:
• I'm going to talk about an advertisement for Coca-Cola, which is one of the BIGGEST BRANDS in the world. I've seen Coke advertised everywhere, on posters and TV commercials.
• The advert shows a picture of Santa Claus smiling and holding a bottle of Coke. I think THE AIM IS TO TARGET CHILDREN and ASSOCIATE (LINK/CONNECT) THE BRAND WITH Christmas time.
• The advert is interesting because the company is DELIBERATELY TRYING TO INFLUENCE AND ATTRACT children. The marketers are trying to CAPTURE YOUNG CUSTOMERS. They are presenting the drink as something special, a gift for Christmas. However, Coca-Cola is not necessarily a healthy drink for children; it contains a lot of sugar. Maybe this kind of advertising MANIPULATES CHILDREN and ENCOURAGES THEM TO PESTER THEIR PARENTS

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